Date: Thursday, March 30, 2017
Time: 8:30 AM to 9:45 AM
Location: TKP New York Conference Center
109 West 39th Street New York, NY 10018 (see map

Capitalizing on Change: Building a More Strategic Business

Adapting to change has always been a business constant. Today, as the pace of business accelerates, leaders need to be more agile than ever to not just keep up with change, but capitalize on it.

At this breakfast, you’ll learn about key trends that are impacting business, and why now is the time to get prepared, use all the tools at your disposal and energize your team for the future.

Our keynote speaker, SMB analyst Laurie McCabe, cofounder of SMB Group, will share data and insights from SMB Group’s freshly minted 2017 SMB Routes to Market Survey and other research to help you understand the trends and put them to work for your business.

Join us as SMB analyst Laurie McCabe shares her insights on:
  • Key demographic, attitudinal, and regulatory trends and uncertainties
  • Preparing your business to capitalize on change
  • Spotting important trends so you can adapt and act quickly
  • What technology you need and don’t need to support your future
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Laurie McCabe - Cofounder and Partner, SMB Group
Laurie brings more than 25 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a  2016, 2015, 2014, 2013, 2012 and 2011 Small Business Influencer Awards and has been named a Top 200 Thought Leaders in Big Data & Analytics by Analytics Week.

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Seth Ellertson - Vice President of Sales, Net@Work
Seth joined Net@Work in late 2011. Prior to joining Net@Work, Seth spent 13 years working directly for Sage Software in a variety of sales related positions through the years specifically focused on CRM products.  In his most recent position at Sage he was a Senior Director of Sales responsible for all CRM (SalesLogix and Sage CRM) revenue across the eastern portion of North America.  Seth brings his extensive CRM background working personally with thousands of CRM customers and partners during his time at Sage.  Seth has completed a variety of sales and leadership training courses including Sandler Sales Certification, Solution Selling and Dale Carnegie Leadership courses.  In his down time Seth spends his time with his wife and four children in Phoenix, Arizona.

Register today